Social Media

Compiled by Dean Giustini, MLS, MEd, Reference Librarian, UBC Biomedical Branch Library

Blog

What is it?

A contraction of “weblog”. This is a website maintained by someone with commentary, descriptions of events and materials such as videos & photos.

What’s it good for?

  • Free to use and share
  • Build a brand
  • Reflect
  • Invite comment
  • Get feedback
  • Create an archive
  • Discuss topics in health

Any pitfalls?

  • Must be updated frequently
  • Old content may impact your reputation
  • Negative comments are possible
  • Must interact and allow user comments to be a true blog

How do I get started?

How is it used in medicine?

  • Online support by illness or disease
  • Information about condition/symptom
  • Invite patient comments/debate
  • Share treatment information
  • Visit media blogs and post medical links and news

Message Boards & Discussion

What is it?

This is an open online discussion website. It is equivalent to a bulletin board. Forums are web sites to manage user-generated discussion.

What’s it good for?

  • Educational
  • Ability to increase traffic by repeat visitors
  • Organization gains credibility
  • Builds relationships with visitors

Any pitfalls?

  • Getting forums started may take a lot of work
  • Monitoring comments may be time-consuming

How do I get started?

How is it used in medicine?

  • Online support groups by illness
  • Invite patient comments on service lines; treatments
  • Share information
  • Share best practices

Microblogging

What is it?

A form of short blog posts or text messages of less than 140 characters. Twitter is the most popular site.

What’s it good for?

  • Simple to use
  • Good for pushing information out
  • Multiple ways to send updates
  • Text messaging, instant messaging, email, MP3 or the web
  • Computer not needed to send update, can use a mobile phone

Any pitfalls?

  • Short length — only allows for about two sentences
  • Not great for conversation
  • Too few customization options
  • No custom domain name — you don’t own your URL
  • Overwhelming amount of information

How do I get started?

How is it used in medicine?

  • In emergencies and disasters, used to update people and communities
  • News about status of community
  • Clinical trial recruitment
  • Officials posts via mobiles

Examples

Photosharing

What is it?

A way to share your photos by storing them on the web and sharing the website with your family and friends. Some sites allow you to keep the photos private, some don’t.

What’s it good for?

  • Free or low-cost
  • Easy to use and share photos
  • Great tagging/ organizing system
  • Incorporate into blogs & websites
  • Flickr photos rotate on a blog or site in sidebar
  • Good backup

Any pitfalls?

  • Easy for visitors to steal your photos
  • Viewers register
  • Insufficient storage, particularly for free services
  • Users can’t access quality photos without purchasing them

How do I get started?

How is it used in medicine?

  • Add rotating photo display to a website, events, etc. (Flickr)
  • Share events and special days with others
  • Back up your photos

Examples

Podcasts

What is it?

A podcast is an audio or file sent via the Internet by a link called an RSS feed. A podcast can be downloaded onto your mobile or desktop.

What’s it good for?

  • Communicating with people
  • Incorporates video, audio, music and effects
  • Syndicated RSS feed
  • Listeners can download podcasts to their mobile players or listen to at their computers
  • Production is inexpensive with right equipment

Any pitfalls?

  • Need audio and/or video recording equipment and editing software
  • Podcasts must be scheduled regularly
  • Audience more limited than traditional media

How do I get started?

How is it used in medicine?

  • Interviews with physicians
  • Information about condition/symptom
  • New services
  • Message from doctor to community
  • Video news

Examples

RSS

What is it?

RSS (Really Simple Syndication) is a family of web formats used to publish blogs, news headlines, audio and video. An RSS “feed,” “web feed” or “channel” benefits users by syndicating content.

What’s it good for?

  • Subscribers get news articles delivered as they become available
  • Subscribers select areas of interest
  • Subscribers don’t have to search for information, it is delivered

Any pitfalls?

  • Subscribers may self-select out of pertinent topics
  • Subscribers may not check feeds enough
  • RSS readers are not as popular as Twitter or “alerting tools”

How do I get started?

How is it used in medicine?

  • Share news and media
  • Share upcoming events (health fairs, support meetings)
  • Information about health services

Examples

Social Bookmarking

What is it?

A social bookmark is a way to store, organize, search and manage your favourite web sites and pages.

What’s it good for?

  • Maintains bookmarked sites online, rather than hard drive to allow access from any computer
  • Tag site by topic for easier searchability
  • Allows others to share bookmarks

Any pitfalls?

  • May be time-consuming

How do I get started?

How is it used in medicine?

  • Share illness, condition-specific web sites with patients
  • Share hospital sites

Examples

Social Networking

What is it?

A social network allows you to build a community and share with others. It provides a way to interact and get to know new people.

What’s it good for?

  • Organization gains more creditability
  • Builds relationship with visitors
  • Create discussions; target audiences

Any pitfalls?

  • Some businesses block SNSs
  • Personal info, location; email addresses; some employees use for personal not business reasons
  • Maintenance

How do I get started?

How is it used in medicine?

  • Recruit employees
  • Advertising services, enhancing brand

Examples


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