Compiled by Dean Giustini, MLS, MEd, Reference Librarian, UBC Biomedical Branch Library
Blog
What is it?
A contraction of “weblog”. This is a website maintained by someone with commentary, descriptions of events and materials such as videos & photos.
What’s it good for?
- Free to use and share
- Build a brand
- Reflect
- Invite comment
- Get feedback
- Create an archive
- Discuss topics in health
Any pitfalls?
- Must be updated frequently
- Old content may impact your reputation
- Negative comments are possible
- Must interact and allow user comments to be a true blog
How do I get started?
- YouTube video: “Make A Free Blog“
- YouTube video: “Blogs in Plain English“
- Blogger (free software): www.blogger.com
- WordPress (free): wordpress.com
How is it used in medicine?
- Online support by illness or disease
- Information about condition/symptom
- Invite patient comments/debate
- Share treatment information
- Visit media blogs and post medical links and news
Examples
- Blog search engines: Google Blog Search
- Not running a hospital blog
- Mayo Clinic blog
Message Boards & Discussion
What is it?
This is an open online discussion website. It is equivalent to a bulletin board. Forums are web sites to manage user-generated discussion.
What’s it good for?
- Educational
- Ability to increase traffic by repeat visitors
- Organization gains credibility
- Builds relationships with visitors
Any pitfalls?
- Getting forums started may take a lot of work
- Monitoring comments may be time-consuming
How do I get started?
- Free forums: Google Groups
- Lefora free forums: www.lefora.com
- YouTube video: “How to Create a Forum/Message Board“
How is it used in medicine?
- Online support groups by illness
- Invite patient comments on service lines; treatments
- Share information
- Share best practices
Examples
Microblogging
What is it?
A form of short blog posts or text messages of less than 140 characters. Twitter is the most popular site.
What’s it good for?
- Simple to use
- Good for pushing information out
- Multiple ways to send updates
- Text messaging, instant messaging, email, MP3 or the web
- Computer not needed to send update, can use a mobile phone
Any pitfalls?
- Short length — only allows for about two sentences
- Not great for conversation
- Too few customization options
- No custom domain name — you don’t own your URL
- Overwhelming amount of information
How do I get started?
- Twitter: www.twitter.com
- Plurk: www.plurk.com
- YouTube Video: “Twitter in Plain English“
How is it used in medicine?
- In emergencies and disasters, used to update people and communities
- News about status of community
- Clinical trial recruitment
- Officials posts via mobiles
Examples
- Twitter: www.twitter.com
- Plurk: www.plurk.com
- Other sites? Facebook, LinkedIn, and Xing have microblogging or status updates
Podcasts
What is it?
A podcast is an audio or file sent via the Internet by a link called an RSS feed. A podcast can be downloaded onto your mobile or desktop.
What’s it good for?
- Communicating with people
- Incorporates video, audio, music and effects
- Syndicated RSS feed
- Listeners can download podcasts to their mobile players or listen to at their computers
- Production is inexpensive with right equipment
Any pitfalls?
- Need audio and/or video recording equipment and editing software
- Podcasts must be scheduled regularly
- Audience more limited than traditional media
How do I get started?
- YouTube video: “Podcasting 101“
- Podcasting: “Publish your Podcast to iTunes“
How is it used in medicine?
- Interviews with physicians
- Information about condition/symptom
- New services
- Message from doctor to community
- Video news
Examples
- PodcastAlley: www.podcastalley.com
- Mayo Clinic Podcast
RSS
What is it?
RSS (Really Simple Syndication) is a family of web formats used to publish blogs, news headlines, audio and video. An RSS “feed,” “web feed” or “channel” benefits users by syndicating content.
What’s it good for?
- Subscribers get news articles delivered as they become available
- Subscribers select areas of interest
- Subscribers don’t have to search for information, it is delivered
Any pitfalls?
- Subscribers may self-select out of pertinent topics
- Subscribers may not check feeds enough
- RSS readers are not as popular as Twitter or “alerting tools”
How do I get started?
- Google Reader
- YouTube video: “RSS in Plain English“
How is it used in medicine?
- Share news and media
- Share upcoming events (health fairs, support meetings)
- Information about health services
Examples
- Webicina RSS: www.webicina.com/perssonalized
Social Bookmarking
What is it?
A social bookmark is a way to store, organize, search and manage your favourite web sites and pages.
What’s it good for?
- Maintains bookmarked sites online, rather than hard drive to allow access from any computer
- Tag site by topic for easier searchability
- Allows others to share bookmarks
Any pitfalls?
- May be time-consuming
How do I get started?
- YouTube video: “Social Networking in Plain English“
How is it used in medicine?
- Share illness, condition-specific web sites with patients
- Share hospital sites
Examples
- del.icio.us: www.delicious.com
- Digg: digg.com
- Reddit: www.reddit.com
Social Networking
What is it?
A social network allows you to build a community and share with others. It provides a way to interact and get to know new people.
What’s it good for?
- Organization gains more creditability
- Builds relationship with visitors
- Create discussions; target audiences
Any pitfalls?
- Some businesses block SNSs
- Personal info, location; email addresses; some employees use for personal not business reasons
- Maintenance
How do I get started?
- YouTube video: “Social Networking in Plain English“
How is it used in medicine?
- Recruit employees
- Advertising services, enhancing brand
Examples
- FaceBook: www.facebook.com
- PatientsLikeMe: www.patientslikeme.com
- Genetic Testing: www.23andme.com
Reference
Definitions derived from Wikipedia and HLWIKI International:
http://hlwiki.ca
Do you have one or more favourite social media resources youwould like to share with us?
Which links do you find in this page helpful to you and why?
Connect with us on Facebook or Twitter:
Facebook: www.facebook.com/ehealthstrategy
Twitter: twitter.com/eHealthStrategy
Resources
Twitter:
@emergencyinfoBC – any emergency information in B.C. alerts, e.g. earthquakes, tsunami, will come out of this channel.
@PAHOWHO – global health news, more geared towards the Americas (mandate of PAHO).
@WHO – global health news
@Gillianshaw – our very own Vancouver Sun Tech writer with always interesting news.
#hcsm – Healthcare Communications and Social Media.
@juliaoftoronto – Julia Belluz
@picardonhealth – Andre Picard, the Globe and Mail’s health reporter, is a champion of public health and has a very active and engaging Twitter feed; never a dull moment with Andre.
@researchimpact – David Phipps/York Knowledge Mobilization Unit. David has a clear, uncluttered and yet inviting twitter feed; great for those interested in learning about knowledge mobilization!
@esacproject, #eSAC, @felipemejiaMV (Felipe Mejia Medina) – ESAC project. This group, connected to mobilizing eHealth in Latin America, is part of a research project that is linking the use of ICTs to health policy leaders and hosts regular Tweet Chats and distributes enormous content.
Apps:
Centers for Disease Control and Prevention
Linkedin:
Crowdsourcing for Health Innovation
LinkedIn Groups – there are a number of professional groups that are just stellar in prompting the kind of depth of discussion and focus that you cannot get on other sites; for example, Design Thinking, Program Evaluation and Systems Thinking.
Web Resources:
PatientsLikeMe – www.patientslikeme.com
CureTogether – curetogether.com
Quantified Self – quantifiedself.com
Pain BC – www.facebook.com/PainBC
Healthwatch – www.healthwatch-uk.org
Bad Science – www.badscience.net, www.badscienceblogs.net
Science-Based Pharmacy – sciencebasedpharmacy.wordpress.com
ebm-first – www.ebm-first.com
Evidence Based Only – evidencebasedonly.blogspot.ca/2012/01/friends-of-science-in-medicine-fsm.html
The Canadian Association of Witch Doctors (CAWD) – witchdoctor.ca
The Quackometer – www.quackometer.net
White Coat, Black Art (CBC) – www.cbc.ca/programguide/program/white_coat_black_art
Hootsuite – www.hootsuite.com An invaluable tool for keeping track of lists and managing social media profiles.
Bottlenose – www.bottlenose.com A terrific complement to Hootsuite, this social media tracking program helps you to both discover social media tools and people, but also spot trends as they unfold.
Yoni Freedhoff – www.weightymatters.ca A bariatric surgeon from the University of Ottawa, Dr. Freedhoff shows just how far social media can go with promotion and communication on health issues, but particularly with regards to diet and obesity. He is on pretty much everything with regards to social media!
Reddit – www.reddit.com When topics get hot, they really get hot. Reddit is a great place for searching out ideas that go viral and learning what practitioners and non-professionals think about issues.
Julia Belluz – www2.macleans.ca/science-ish/ Editor for Maclean’s Science-ish blog, Julia is as up on what the current debates are in medicine and healthcare in Canada as anyone and has a lively and engaging Twitter feed and perhaps the best science and medicine blog anywhere.
Google + – plus.google.com When it works, it works really well. This is a far more visual and simple tool that has some remarkably good content on it.
David Phipps / York Knowledge Mobilization Unit – www.researchimpact.ca/blog/index.html David’s got a clear, uncluttered and yet inviting blog; great for those interested in learning about knowledge mobilization.
The Equity, Health and Human Development listserv – EquityListservInst (PDF) created by PAHO/WHO for public health professionals. The listserv disseminates selected, innovative, appropriate, integrated, evidence-based, scalable, interoperable and sustainable resources. It also represents a virtual space that supports and enhances contributions to improving the quality and access of health services leading to better health outcomes, particularly for underserved populations in developing countries.