Social Media: A knowledge synthesis and case studies of applications in medicine and health(care)
Presented by: Francisco J. Grajales
Date and time: Thursday, June 21, 12pm Pacific Time. Log in here.
Outline:
Social media are dynamic tools that have allowed virtual socialization and dialogue to emerge on the Internet. Although the term is often used synonymously with social networking and web 2.0, social media have penetrated intra-personal and professional communication extensively and their use has become essentially tacit knowledge among teenagers, and increasingly in the general population. To date, the value of social media to health professionals as a tool for clinical activity has not been extensively studied.
Blogs, Facebook, Twitter, Wikipedia, YouTube, Flickr, Mashups, and Second Life are no longer obscure words in the vocabularies of highly technical people. These spaces are starting to replace face-to-face interaction in large majority of populations and institutions.
Healthcare has not been isolated from this trend. The evidence base for the use of social media is rising exponentially, with applications in medical education, collaboration, surveillance, clinical trials, public health, and health services research. However, the comprehensive documentation of how and why these tools are affecting healthcare is not well documented.
This presentation will provide an overview of the impact of social media in medicine and healthcare:
- Part 1 will review the conceptual and theoretical frameworks, along with the assumptions, that guide the use of social media in the health domain.
- Part 2 will synthesize the what, where, when, how and why social media are being adopted, structured according to the different functionalities of social media (e.g., blogs, microblogs, social networking, professional and thematic networking, wikis, media sharing tools, mashups, collaborative filtering and classification tools). Part 2 will also discuss a series of clinical implications and recommendations for stakeholders wishing to engage these dynamic spaces, as well as current gaps in our knowledge from the literature.
- Part 3 will reveal three recent administrative and judicial cases that have emerged from the inappropriate use of social media. The presentation will conclude with the main implications of and significance of the findings.
The eHealth Investigative Partnership Program (eHIPP) is a series of monthly professional development lectures, generally taking place on the third Thursday of every month.